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Avid watchers of television and streaming series are often portrayed as hooked to their screens and completely passive. But is that a fair assessment? According to a new study, viewers actually control what they watch in a manner more akin to how people manage their reading habits than their television viewing. Researcher Dina Rasolofoarison from the Dauphine Recherches en Management laboratory, and Stephanie Feiereisen, associate professor at the Montpellier Business School (MBS), delved into this world.
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